A Radiant Transformation

A few weeks back, my day job involved staging the launch of a game-changing whitening soap dubbed as the One Wash Wonder – the new Olay Skin Whitening Bar.

Olay Skin Whitening Bar in Rose and Milk

The soap transforms the way we know white as it offers a mild way to reveal fair and radiant skin from the first use. As in local parlance, no more tiis-ganda moments.

Vask, one of Asia’s 50 Best restaurants, was transformed into a rose garden of white and pink with guests enjoying treats that played on transformation as well as the ingredients rose and milk.

Valerie Wiegmann, the face of the new Olay Skin Whitening Bar

You can check out more photos via the official hashtag, #OneWashWonder and on the Olay Philippines Facebook page as well as the reveal on Facebook Live. I was all set to leave for the event, but unforeseen circumstances led to my absence. 😦

Now apart from conceptualizing and scriptwriting duties, I was also tasked to do the illustration for the giveaway (Thanks so much, D!). Guests went home with 3 variants of the bar plus other bath essentials all encased in a large box, which they carried in this tote bag.

PG_OlayWhitening_sample_02
From illustration to tote bag

For those who are curious, I used a limited palette of Shin Han PWC  watercolor (Opera, Alizarin Crimson, Neutral Tint, and Indigo if I remember it right) on 140lb Arches hot pressed watercolor block.

The illustration follows the brand’s signature pose featuring Valerie Weigmann, which you can see on the One Wash Wonder Facebook page.

PG_OlayWhitening_sample_03

I posted a work-in-progres on my Instagram account, and there were two who commented that the girl looked like actress and singer Tiffany Hwang. I actually had to Google her. Ooops!

Tiffany Hwang, is that you?

Oh, and I must say that the hero variant, Rose and Milk, smells really, really good. I’m not into floral scents as they make me sneeze, but this one’s never cloyingly sweet nor floral. Just the scent alone tells you how it will feel on your skin: gentle and mild.

The new Olay Skin Whitening Bar is now available locally, and if you want to learn more about the One Wash Wonder, check out the official Facebook page.

Note: Event photos are from the Olay PH Facebook page.  

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